donderdag 22 april 2010

No.1 hit single with the help of Twitter!

Jeroen van Koningsbrugge and Dennis van de Ven, which most of you might know from TV-show Draadstaal, have scored a number one hit with their band JURK! The single 'Zou zo graag', which I think is really awful , was within 48 hours the Dutch number one download on iTunes. Not much later it was the number 1 hit in the Dutch Top40. So I wondered.. How is it possible that such a horrible song can be such a great success!? The reason might be: Twitter. At twitter the duo did an appeal: "Everyone who is going to buy the single, will receive free concert tickets for a special Twitter concert, if the single will be number one in the Dutch Top40." The single became number one and the followers are looking forward to a free concert. This shows how Twitter can be used by artists or other organisations in their advance. With Twitter you can create support for your activities and with Twitter you can reach important target groups.

The people who don't believe me when I say that it is a horrible single, please have a look yourself...

1 opmerking:

  1. What a crappy song, people who become famous immediately think they can sing. Clever use of twitter tough.

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