Social information processing theory

Before blogging about the use social media in organizations it's important for the one's interested to have a closer look at an important theory in this perspective, the theory of social information processing (Walther, 1992). This is an interpersonal communication theory that suggests that online interpersonal relationship development might require more time to develop than traditional face-to-face relationships.

The theory has been further developed over the years and it might be interesting to learn more about. You can search for related articles on google scholar.